Markish capability
Performance Intelligence
A report tells you what happened. Performance Intelligence helps you compare posts and accounts, notice what changed, and decide what to investigate in the next plan.
The patterns are evidence to consider, not predictions of what will work next.
Start with the result, then ask why
Compare a post with the goal it was meant to serve. Look at the account, format, timing, and audience before deciding that one result is a repeatable pattern.
Questions worth asking
- Which posts met their intended goal?
- Did results change across accounts, formats, or time periods?
- Is a strong result recurring, or was it a one-off?
- What should the team test in the next plan?
Keep the comparison honest
Different accounts may have different audiences, goals, and reporting windows. A side-by-side result needs that context; a higher number does not automatically mean better work.
How it fits into Markish
- Publish
- Measure
- Compare
- Identify patterns
- Understand what changed
- Plan what happens next